Get ready—the Auto Season is roaring into Dubai with high-octane excitement as part of the Dubai Shopping Festival (DSF) this January. Car lovers, families, and culture enthusiasts alike will be treated to a citywide spectacle celebrating automotive craftsmanship, community spirit, and unforgettable experiences across multiple iconic venues.
Organized under the banner of the DSF Auto Season, this exciting automotive celebration runs from January 2 to January 11, 2026, and is free for visitors to enjoy throughout Dubai. What’s On: Key Events & Dates
Here’s the full lineup that’s revving up the new year:
Yalla Dubai Parade
2 January 2026 | 📍 Nad Al Sheba Square
Kicking off the festivities, the Yalla Dubai Parade brings together an exciting convoy of vehicles that cruise through the city to celebrate a passion for cars and meet fellow enthusiasts.
Collectors Hub Showcase
2–4 January 2026 | 📍 City Walk
A must-visit for classic car aficionados and collectors, the Collectors Hub puts premium and rare automobiles front and center—from vintage icons to modern masterpieces.
Supercars Parade
4 January 2026 | 📍 Nad Al Sheba Square
Experience the roar of engines and sleek lines as supercars take over the streets in this much-anticipated parade. Exotic brands and performance beasts create a spectacle that’s a highlight of the season.
DSF Track Day
3 January 2026 | 📍 Dubai Autodrome
For adrenaline seekers, the DSF Track Day at Dubai Autodrome lights up the circuit with thrilling drives and high-speed showcases. This event is perfect for performance car enthusiasts who want to experience the thrill of automotive excellence firsthand.
More Automotive Fun in January
In addition to the core Auto Season lineup, petrolheads and lifestyle lovers can look forward to other major motoring highlights across the city as part of the broader festival atmosphere:
Middle East Car & Bike Week
10–11 January 2026 | 📍 Dubai Studio City
Following the Auto Season’s main events, the Middle East Car & Bike Week brings an even larger celebration of supercars, custom bikes, stunt shows, drifting arenas, live music, food zones, and lifestyle attractions. Expect jaw-dropping machinery, entertainment, and family-friendly experiences.
2026 Michelin Dubai 24 Hour Endurance Race
16–18 January 2026 | 📍 Dubai Autodrome
For motorsport enthusiasts, the Michelin Dubai 24 Hour endurance race returns with one of the most demanding tests of speed and strategy on the global calendar. With hundreds of teams and multiple car classes battling through a full 24-hour schedule, this event is one of the season’s premier racing spectacles.
A Festival for Everyone
Unlike traditional car shows, Auto Season blends automotive passion with community, culture, and family fun. From parades and track experiences to lifestyle showcases and interactive gatherings, there’s something for every age and interest—whether you’re a hardcore petrolhead or someone looking for a memorable day out in the city.
Dubai’s winter weather and vibrant festival atmosphere make January the perfect time to get out, explore, and connect with the city’s thriving car culture. So mark your calendars, gather your friends and family, and fuel your passion for all things on wheels—Auto Season 2026 is gearing up to be unforgettable.
Quick Event Recap
Yalla Dubai Parade: Jan 2 | Nad Al Sheba Square
Collectors Hub: Jan 2–4 | City Walk
Supercars Parade: Jan 4 | Nad Al Sheba Square
DSF Track Day: Jan 3 | Dubai Autodrome
Middle East Car & Bike Week: Jan 10–11 | Dubai Studio City
Michelin Dubai 24 Hour: Jan 16–18 | Dubai Autodrome
