If you’ve been craving a true taste of home—or you’re simply South Africa-curious—mark your calendar. Live Nation ME is bringing a brand-new festival series to Dubai, and it’s kicking off with a massive celebration of South African music, culture, and sport.
On Saturday, November 22, 2025, AWEH! Fest officially launches at Garden by Kickers, Dubai Sports City, transforming the venue into a vibrant mini-SA packed with live music, food stalls, family fun, and one of the biggest rugby screenings of the season.
A Festival That Sounds Like Home
The debut lineup brings the feel-good, sing-along energy South Africans are known for. Expect live sets from:
Posduif
Rubber Duck
Eloff
4AM
From indie pop and acoustic grooves to upbeat Afrikaans anthems, the festival playlist is basically a day out in Joburg or Cape Town—just sunnier and in Dubai.
Between sets, festival-goers can explore stalls serving proper South African eats and drinks (yes, the iconic flavors you’re thinking of). It’s the perfect backdrop to catch up with friends, meet new people from the community, or introduce your UAE crew to the culture.
Springboks vs Ireland on the Big Screen
No South African gathering is complete without sport—and AWEH! Fest delivers.
The festival will host a live screening of Springboks vs. Ireland, one of rugby’s most exciting fixtures and a guaranteed crowd favorite.
Whether you’re there for the music or the match, expect:
A lively crowd that knows every chant
Heart-racing moments
A unified roar that echoes far beyond the screen
The energy will be purely South African.
Family-Friendly, Community-Focused
AWEH! Fest is designed to bring the whole community together. There’s a dedicated kids’ play area, making it a great day out for families who want to enjoy music and culture without juggling extra plans.
More importantly, this isn’t a one-time event. AWEH! Fest is set to be a year-round festival series, giving the South African community in the UAE a platform to reconnect with home — and giving newcomers a chance to discover and celebrate the culture.
It’s the most South African thing happening in Dubai… and it’s only the beginning.
Event Details
📍 Location: Garden by Kickers, Dubai Sports City
📅 Date: Saturday, November 22, 2025
🎟 Tickets: Dhs199 (Book online)
🎤 Performers: Posduif, Rubber Duc, Eloff, 4AM
✨ Extras: Family-friendly, kids’ area, SA food & drinks, live Springboks vs Ireland screening
